Keep Your Chairs Full, 24/7
The AI-powered system that books new private patients for you, day and night.
Free Patient Pipeline Audit
(Value £300)
We’ll map exactly where your clinic leaks revenue so you know exactly where you need some "fillings" (pun intended 🦷).
1. Can Patients Find You Easily?
If people in your area don’t even know you exist, they’ll never book an appointment, and that’s exactly what your audit uncovers: how you’re showing up (or not showing up) when locals search “best dentist near me,” so you can stop losing patients to competitors and start becoming the obvious choice.
2. Are You Building High Trust?
You might be the best dentist in town, but if new patients don’t trust you online, they’ll never walk through your doors. Building authority digitally is a whole different game, and your audit shows exactly what to fix so you can build instant trust and dominate your competition.
3. Can Patients Book Appointments Easily?
Once patients are ready to book, the question is: can they do it instantly, 24/7, without waiting on hold or office hours? Your audit will expose whether you’re making it effortless to book… or accidentally sending them straight to your competitors.
Yes, it's really free and tailor made for your clinic • Ready within 48 hours
You’re Losing Patients at Every Stage of the Pipeline.
Top of Funnel
Do you have a reliable and predictable way for potential new patients to discover you?
Middle of Funnel
Do you have a solid online reputation stack that turns scepticism into trust?
Bottom of Funnel
Can existing and prospective patients directly book an appointment with you 24/7, online or via phone?
Did you know?
⅓
of patient calls are missed after hours.
Each lost call could mean £2,000-6,000+ in lost lifetime value.
More Patients. More Revenue. More Peace of Mind.
Apex Patient Pipeline is your done-for-you growth system. It brings in new patients, keeps your diary full, and builds the trust that sells high-value treatments.
Get a Steady Stream of New Patients
Never wonder where your next patient is coming from again. We drive a steady flow of new bookings straight into your practice so your chairs stay full and your revenue climbs.
Bookings Open 24/7
Your clinic may close at 6 pm, but toothaches don’t. We make sure patients can book instantly, day or night, so you never miss an opportunity.
Emergency Routing
When urgent cases hit, seconds matter. We automatically route emergencies to the right department, fast, so patients feel safe and cared for.
Unlimited Calls & SMS
No more “per call” surprises or pay-per-text nonsense. Every inbound call is answered by AI, and every patient notification fires off automatically, for one flat monthly fee.
Zero-Risk Guarantee
We put our money where our mouth is. You pay nothing until we deliver ROI. If we don’t perform, you don’t pay. Period.
Pay Nothing (Really, Nothing) Until You Get a Proven Return on Investment.
£997
FREE Setup
£1997/mo
£0 First Month
We cover ad spend • No service fees • You decide whether you want to continue or not after we generate proof of ROI.
10 New Patients in Your First Free Month or You Don’t Pay Until We Hit It.
No credit card required • No hidden fees • Cancel anytime • Only available for one clinic per neighbourhood
But Wait... There's More!
£338/mo+ worth of Bonuses. Free for Apex Dental Clients.
Bonus #1 - No Show Shield 📆
£47/mo
Kill wasted chair time. Automated reminders slash no-shows and let patients reschedule themselves—without your staff lifting a finger.
Bonus #2 - Review Magnet ⭐
£197/mo
Turn happy patients into a 5-star reputation machine. The more glowing reviews you rack up, the more new patients walk through your doors.
Bonus #3 - Patient Revival Vault 🙋
10% per appointment booked
Don’t let dormant patients disappear. Automated campaigns bring them back for checkups, treatments, and more booked appointments.
Bonus #4 - Custom Online Booking 🗓️
£297 setup fee and £67/mo
Your practice, your rules. A branded online booking system that gives patients a seamless way to schedule (and even pay deposits) anytime, anywhere.

Bonus #5 - High Converting Landing Page
£897 build then £27/mo
Your website might be costing you patients. That’s why we’ll build you a dedicated landing page engineered to convert visitors into new patient appointments, showcasing your clinic at its absolute best.
The Numbers Don't Lie
ROI Estimation Calculator
10
New patient
x
£3,000
Average Lifetime Spend*
£30,000
Lifetime Revenue
* Average Lifetime Spend for dental patients in the UK varies between £2,000 and £6,000. We used £3,000 as a conservative estimate.
Frequently Asked Questions (FAQ)
Everything you need to know about the Apex Patient Pipeline.
You won’t pay until you do. The guarantee is simple: if the system hasn’t generated at least 10 new private patient bookings in a month, your billing doesn’t start.
They’ll reach the AI as well, but instead of leaving a voicemail or waiting until morning, they can book, reschedule, or get reminders instantly.
No, you can still use and advertise your existing number. We usually advise to set up call forwarding to pass the baton to DentalCall Apex during lunch breaks, evenings, and weekends.
No. While AI is a powerful tool, your reception team still handles in-clinic patients, but the AI covers the hours and situations they can’t. Lunch, evenings, and weekends. That way, you never miss a booking.
Yes. The receptionist introduces itself as AI. We don’t hide it. Patients value getting their call answered immediately, having their question resolved, and securing an appointment on the spot. Callers care far more about speed and convenience than whether it’s a person or AI. Plus, by being upfront, you avoid compliance or ethical issues down the line.
It usually takes about 5 working days. We’ll need your clinic details (calendars, emergency protocol, etc.) to set up the automations and customise the AI. Once that’s in, call forwarding is quick to set up, and you’ll be live within the week.
That’s fine. The AI can still send patients a link to your existing system. But we may need to run a quick discovery to confirm whether the No-Show Shield bonus (automated reminders and reschedules) can fully integrate. Either way, the AI will capture the patient’s intent and direct them to book.
The agreement runs month-to-month, so you can cancel anytime. But if you cancel, you’ll lose access to the reduced Founder Pricing. If you decide to come back later, it’ll be at the regular price (£397/month).
Yes. By default, the AI is trained on your clinic’s details so it can handle common questions and calls in your style. But it doesn’t stop there. The AI’s responses can be refined over time as we learn how your patients interact. That way, it keeps getting closer to how you want it to sound and handle queries.
We are selective about who we work with for two main reasons. First, we only work with one dental clinic per local neighbourhood to make sure we’re not competing against ourselves. Second, we need to make sure we are a good fit for each other so we can maximise your clinic’s potential and help you become THE go-to dental clinic in your area.
Never Lose Another Patient Again.
Join forward-thinking dental practices who've eliminated missed calls and lost appointments forever.