Last updated: 17th of September 2025
Welcome to Apex Dental, a trading name of Njord Star Ltd (“we,” “us,” “our”). These Terms of Service (“Terms”) govern your use of our website, services, and any digital products we may make available now or in the future. By accessing or using our website, you agree to be bound by these Terms. If you do not agree, please do not use our website or services.
1. Who We Are
Apex Dental is operated by Njord Star Ltd, a private limited company registered in the United Kingdom. Our registered office is 71-75 Shelton Street, London WC2H 9JQ.
2. Use of the Website
- The website is provided to inform users about our services and allow potential clients to enquire about working with us.
- At present, users cannot create accounts directly on the website. However, clients who sign up for our services may be enrolled in our platform to access those services.
- We may, in the future, offer the ability to purchase digital products or services directly through the website. These Terms will apply to any such transactions unless otherwise stated.
3. User Responsibilities
By using our website, you agree that you will not:
- Use the site or our services for unlawful, fraudulent, or abusive purposes.
- Attempt to copy, resell, or exploit our website content or service systems without our written permission.
- Provide false or misleading information when enquiring about or using our services.
4. Services, Payments, and Cancellations
- Services are provided following an enquiry process and eligibility check.
- Payments, where applicable, are processed securely via Stripe or any other payment processor we may use in the future.
- Cancellation: Clients may cancel their access to services at any time.
- Refunds: Refunds are only offered if our systems fail to function as expected. Refunds will be prorated to reflect the period of service disruption. No refunds are available for misuse, underuse, or change of mind.
- Founder Pricing campaign: Clients who receive discounted pricing under our Founder Pricing offer will lose this benefit if they cancel their plan. Should they return, full pricing will apply.
5. Intellectual Property
All content on our website, including but not limited to text, graphics, logos, images, and systems, is the property of Njord Star Ltd or our licensors and is protected by copyright, trademark, and other intellectual property laws. You may not use, reproduce, or distribute any content without our prior written consent.
6. Disclaimers and Limitation of Liability
- We strive to ensure our website and services are reliable and accurate but do not guarantee uninterrupted access, error-free content, or that the site will always be free from security risks.
- We are not responsible for any damages arising from your use of the website, inability to access services, or reliance on information provided.
- To the maximum extent permitted by UK law, our liability is limited to the fees paid by you for the services during the 12 months prior to the event giving rise to the claim.
7. Privacy
We handle personal data in accordance with our Privacy Policy, which is available on a separate page of this website. By using our website and services, you acknowledge that your personal data will be processed in line with that policy.
8. Changes to These Terms
We may update these Terms from time to time to reflect changes in our business practices, legal requirements, or services. Updated versions will be posted on this page with a revised “Last updated” date.
9. Governing Law
These Terms are governed by and interpreted under the laws of England and Wales. Any disputes arising in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.
10. Contact Us
If you have any questions about these Terms, please contact us at:
Njord Star Ltd
Trading as Apex Dental
Email: hey@apexdental.uk
Address: 71-75 Shelton Street, London WC2H 9JQ